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Aspectx Ink



15
Sep

This article appeared in the Technology Section newsletter of the International Public Relations Society of America in the Fall of 2008.

By Dawn Marie Yankeelov
President, ASPectx
dawny@aspectx.com
w: 502-292-2351

Working in our profession, personal relationships cannot be sacrificed at the altar of technology for the cool factor. Thats why when you reach into your personal technology toolbox, the tool you select had better simplify rather than intensify the time you need to execute an action. There are five relatively quiet, newer players on the scene that do simply tasks smarter, and save time. Targeting Leads: Jigsaw Weve all called around trying to find the right person inside a large organization for business development either for ourselves or our clients. This can be frustrating and time-consuming. Now there are thousands of others who also have had the same experience willing to share their electronic rolodexs with you at Jigsaw (www.jigsaw.com). The system does allow for a trial period to get a taste? of what is available. When looking for contacts in large corporate environments, such as Google, for instance, there are a number of valuable listings that can assist in that target marketing. It is a salesmans best friend, and the expense structure is attractive. For every verifiable contact name you put in, you get credit to look for your own. Of course, you can pay to assemble what you need as well. They list their objective as, Aims to increase efficiency in the buying and selling process by providing a collaborative database of business contacts.? I say it eliminates headaches, and gets you to target names of real people real fast. 5 million contacts with phone numbers and email addresses available now. Cost: $25 a month or add 25 contacts a month.

Charitable Giving: Community Plus If you are working with a non-profit, sign them up to benefit from online shoppers. At this point, there is no avoiding shopping online for every manner of good or service, so if you are going to do it, then do through a site that generates charitable donations with each click to your favorite charity.

This site, www.communityplus.com, allows anyone to create a profile and shop at more than 600 merchants, such as Walmart and The Gap, while giving up to five percent to favorite charities through those regularly-priced purchases. Founder Jeff Tietzer had a simple model of creating a loyalty program for shopping online to benefit nonprofits, proving that one person can make a difference. Each merchant designates the level of giving based on your purchases. Old-Fashioned Cards: SendOutCards We all send email now as routinely as waking up in the morning, but remember the days when you used to get greeting cards in the mail? One company has determined a great many people still enjoy opening up snail mail when its a greeting card or even a postcard. SendOutCards (www.sendoutcards.com) is a new network marketing company that allows you to sign others up and make money on everyone in your line who seamlessly sends out cards to business contacts after events, for special occasions, or just for fun. The system will take excel or Microsoft Outlook databases, for example, and you can set up groups. A record is kept of each card sent. If you gave out wrong information after you assembled a quick mailing, delete the campaign before midnight and it wont go. Cards are batched and go through a Salt Lake City distribution system. Then start with your template and begin again. Once you have contacts in the system, sending the cards is simple, and direct. There is a card catalog or you can upload your own creations for special events, leads generation, or any number of other mailings. The fee structures are based on points. You pay for postage through credit card or Paypal. You can cancel anytime the monthly fee for cards, and you can roll them over to do a large mailing, such as Christmas cards. To get in to the network, you must sign up through another registered user. www.sendoutcards.com/aspectx Another Toolbar Bringing Community: Conduit Weve all gotten used to Google and Yahoo toolbar technology, and it makes quick work of searching and navigating at will. In the last two years, another toolbar has become the new digital platform for instant community. Conduit (conduit.com) was just recognized for its breakthrough innovation in creating a game-changing, persistent digital media channel by AlwaysOn as a top 100 private company selection. It now has over 12 million users with 130, 000 publishers and a new user every 2 seconds. Anyone can create, and instantly launch, their community toolbar. Here is a way to reach people that gives social search mainstream staying power. The operative word is free, so there is nothing to lose in using it to promote even a small business client with this search monetization model. Key players with Conduit include ReMax, Greenpeace, and Major League Baseball. Pushing Video Ads: AOL/PointRoll Video Advertising Gannett Co. and AOL with its partner, PointRoll, will develop several versions of ads online being delivered as video exclusively this year. It appears another rendition of popup-style ads with video, where you must watch it, before moving to a news clip, and it will take over our traditional news sites. The deal was announced in March of this year, and should bear fruit shortly. Whether this is a hot new way to push messaging, or just another stop on the Internet personalization train, remains to be seen. But knowing what is happening, may lead you to opportunities for your clients. Public relations practitioners operating in the technology sectors are increasingly moving into full integrated communications services. Marrying the best of the technologies that simplistically open up new audiences can be key. Experiment for yourself. Your tech toolbox essentials will continue to grow. Dawn Marie Yankeelov is president of Louisville-based ASPectx with more than 20 years experience in high tech business-to-business sectors, tying marketing and technology together with expertise in search, security, community, and software solutions.

ASPectx, based in Louisville, provides competitive intelligence, public relations, marketing, web consulting, and business development services to companies in growth sectors, particularly high technology and healthcare. The firm works with Fortune 1000 companies as well as startups in the business-to-business sector from strategy through to tactics. www.aspectx.com


23
Jan

Header:  January 23, 2007
Innovative Brain Scanning for Alzheimers Disease Screening Unveiled Clinical Trials with the Neuronetrix COGNISION headset at the University of Kentucky Begin in 2008
FOR IMMEDIATE RELEASE:

Innovative Brain Scanning for Alzheimers Disease Screening Unveiled
Clinical Trials with the Neuronetrix COGNISION headset at the
University of Kentucky Begin in 2008

Neuronetrix Partners with the University of Kentucky in an Alzheimers Disease Screening Study.

LEXINGTON, KY (Jan. 23, 2008)Researchers at the University of Kentucky Sanders-Brown Center on Aging are launching an Alzheimers screening clinical trial with Neuronetrixs innovative brain scanning system, called COGNISION. The study will involve brainwave assessments using a technology called event-related potentials (ERPs). The study is expected to validate the performance of the COGNISION system and to demonstrate the systems applicability in a primary care setting. Up to 100 Alzheimer sufferers and controls will participate over the next 6-12 months.

During the study patients will wear a sophisticated electronic headset which will record brain activity in response to an auditory stimulus. The process is similar to hearing screening tests performed on newborn infants throughout the country. The data is then uploaded to an online database where a powerful pattern recognition engine will correlate the ERP tests with known brainwave patterns.

The COGNISION test is expected to be the first approved Alzheimers disease screening test which directly evaluates a patients cognitive performance. We are not looking at a surrogate biomarker which may or may not correlate with Alzheimers, instead, we are directly measuring the cognitive deficits caused by the disease. says K.C. Fadem, co-founder of Neuronetrix.
It is generally believed that the drugs used to treat Alzheimers, such as market leader Aricept from Pfizer, are most effective early in the disease process. Because of this, a national focus has been placed on the importance of Alzheimers screening to determine optimum treatment paths in the early stage of the disease. At least one organization of medical experts, the AD Screening Discussion Group, has advocated that Alzheimers disease screenings become a routine part of the application for Medicare.

Alzheimers disease affects about 5 million Americans with 500,000 new cases reported each year. This number is expected to grow to 16 million by 2050. The CDC recently reported that Alzheimers disease moved up to 7th place from 8th place among the leading causes of death in 2004, passing influenza and pneumonia.

The Sanders-Brown Center at the University of Kentucky is one of only 32 Alzheimers Centers of Excellence in the country. Neuronetrix is planning a follow on study to evaluate the COGNISION System on a commercial scale that will be performed at other Alzheimers Centers of Excellence including the University of Pennsylvania and Indiana University.

For more information, go to www.neuronetrix.com.

Dawn Marie Yankeelov,Aspectx
PR Consultant

502-292-2351
dawny@aspectx.com

12
May

Header: May 12, 2006
Read To Me Launch Coordinated By Founder Dawn Marie Yankeelov of ASPectx

Summer Program Pairs Young Readers in Day Camp under Metro Parks and Beta Club Students at Area Schools

-
FOR IMMEDIATE RELEASE:

Summer Program Pairs Young Readers in Day Camp under Metro Parks and Beta Club Students at Area Schools

(Louisville, KY)May 11, 2006A new summer pilot program has been created by ASPectx Founder Dawn Marie Yankeelov, her daughter, Melissa, and her cousin, Caitlin, to assist young readers (6 to 10 years old) and teens in area Beta Clubs in pairing up for self-esteem, communications, a sense of achievement, and skills-building.

Read to Me participants will meet up at pre-selected Louisville Metro Parks Dept.s Summer Camp sites twice a week. Each teen will be assigned a minimum of 2 children at each camp, one for each 30-minute period to have the young reader read aloud. The mentoring from the teens will assist in the readers developing their skills, and having a partner for encouragement during the summer months, said Yankeelov. Our intention is to rollout this program to all interested Beta Clubs for year-round participation upon completion of the pilot program.

Approximately 40 to 80 teens from area Beta Clubs are anticipated to participate with recruits coming initially from Kammerer Middle School and Ballard High School.
Beta Club teachers are constantly looking for service projects to recommend, and coordinate. The program called Read to Me will have its own website by summers end 2006, developed by and for students, at www.readtome.tv.

This project grew out of Ms. Yankeelovs current participation in the Landmark Educations Self-Expression and Leadership Program www.landmarkeducation.com

Program Premise:
Currently the school year end is approaching and many young children will be sent into environments where they are just not reading, since it is not a scheduled activity. While books may be available at summer camp, and, at times, they are read to as a small group, they may not be reading aloud themselves and building on their skills. Meanwhile, middle and high school students long for some way to make a difference. Those that are not yet old enough to work, may simply find themselves watching a lot of TV, talking on the phone with friends, surfing the Web, and generally bored.

As the summer progresses, young readers may actually slide back in their skills-building, and need the first few weeks of school to become accustomed again to learning to read basics. Many teens in the months of July and August begin to feel underfoot at home, and not appreciated. The prospect of summer could be very different if they are paired in the Read To Me program. A sense of accomplishment and pride can occur for both groups.

For more information on participation, contact Dawn Marie Yankeelov at 502-292-2351 or dawny@aspectx.com or Greg Davis, Coordinator of Summer Camp Programs for Louisville (KY) Metro Parks at 502-574-2795 or Greg.davis@louisvilleky.gov. All Beta Club student volunteers in the area are encouraged to sign up.

For More Information:
Dawn Marie Yankeelov
ASPectx
(502) 292-2351


12
May

Header: May 12, 2006
Read To Me Launch Coordinated By Founder Dawn Marie Yankeelov of ASPectx

Summer Program Pairs Young Readers in Day Camp under Metro Parks and Beta Club Students at Area Schools

-
FOR IMMEDIATE RELEASE:

Summer Program Pairs Young Readers in Day Camp under Metro Parks and Beta Club Students at Area Schools

(Louisville, KY)May 11, 2006A new summer pilot program has been created by ASPectx Founder Dawn Marie Yankeelov, her daughter, Melissa, and her cousin, Caitlin, to assist young readers (6 to 10 years old) and teens in area Beta Clubs in pairing up for self-esteem, communications, a sense of achievement, and skills-building.

Read to Me participants will meet up at pre-selected Louisville Metro Parks Dept.s Summer Camp sites twice a week. Each teen will be assigned a minimum of 2 children at each camp, one for each 30-minute period to have the young reader read aloud. The mentoring from the teens will assist in the readers developing their skills, and having a partner for encouragement during the summer months, said Yankeelov. Our intention is to rollout this program to all interested Beta Clubs for year-round participation upon completion of the pilot program.

Approximately 40 to 80 teens from area Beta Clubs are anticipated to participate with recruits coming initially from Kammerer Middle School and Ballard High School.
Beta Club teachers are constantly looking for service projects to recommend, and coordinate. The program called Read to Me will have its own website by summers end 2006, developed by and for students, at www.readtome.tv.

This project grew out of Ms. Yankeelovs current participation in the Landmark Educations Self-Expression and Leadership Program www.landmarkeducation.com

Program Premise:
Currently the school year end is approaching and many young children will be sent into environments where they are just not reading, since it is not a scheduled activity. While books may be available at summer camp, and, at times, they are read to as a small group, they may not be reading aloud themselves and building on their skills. Meanwhile, middle and high school students long for some way to make a difference. Those that are not yet old enough to work, may simply find themselves watching a lot of TV, talking on the phone with friends, surfing the Web, and generally bored.

As the summer progresses, young readers may actually slide back in their skills-building, and need the first few weeks of school to become accustomed again to learning to read basics. Many teens in the months of July and August begin to feel underfoot at home, and not appreciated. The prospect of summer could be very different if they are paired in the Read To Me program. A sense of accomplishment and pride can occur for both groups.

For more information on participation, contact Dawn Marie Yankeelov at 502-292-2351 or dawny@aspectx.com or Greg Davis, Coordinator of Summer Camp Programs for Louisville (KY) Metro Parks at 502-574-2795 or Greg.davis@louisvilleky.gov. All Beta Club student volunteers in the area are encouraged to sign up.

For More Information:
Dawn Marie Yankeelov
ASPectx
(502) 292-2351


2
May

Header: May 12, 2006
911, Iraq, & Bin Laden: USs $60 Billion Intelligence Failure
Presented by Former Intelligence Officer Robert D. Steele from Washington, D.C.
The World Affairs Council of Kentucky/Southern Indianas Global Economic Forum

FOR IMMEDIATE RELEASE:

911, Iraq, & Bin Laden: USs $60 Billion Intelligence Failure

Presented by Former Intelligence Officer Robert D. Steele from Washington, D.C.
The World Affairs Council of Kentucky/Southern Indianas Global Economic Forum

May 2, 2006(Louisville, KY)Former Career Intelligence Officer Robert D. Steele will come to Louisville, Ky. on June 14 to detail how and why open source intelligence methods should be used more frequently to track high priority issues and military enemies. ASPectx founder Dawn Yankeelov, and a member of the organizing committee for the area World Affairs Councils Global Economic Forum Series, extended the invitation to bring perspective to Kentuckians in this the area.

Open source intelligence or OSINT refers to an intelligence gathering discipline based on analyzing information collected from open sources, i.e. information available to the general public. These sources include newspapers, the internet, books, phone books, scientific journals, radio broadcasts, television, and others.

Robert David Steele, a career intelligence officer who went on to found the Marine Corps Intelligence Command and then the international Open Source Intelligence (OSINT) movement, believes that 80 percent of the threats to the U.S. can be monitored through open source intelligence methods. However, Steele contends, $60 billion a year is spent on the 20% of the threats amenable to secret sources and methods.

The kickoff event for this years Global Economic Forum Series will be held on Weds., June 14th with a general lecture at 5:30PM open to the public and a business dinner at 6:30 PM. Tickets will be sold in advance and at the door: $20 for the main event; and $100 for the business dinner. The general lecture will be held in the Greenbaum Room, at Greenebaum, Doll & McDonald, 3500 National City Towner, followed by the business dinner at Vincenzos Italian Restaurant, 150 South 5th St. Tickets for both events are on a first-come basis, and seating is limited.

In November 2005, the Director of National Intelligence (DNI) announced the creation of the Open Source Center (OSC). The OSCs functions include the collection, analysis and research, training and information technology management to facilitate government-wide access and use of open source information. The center builds on the expertise of the CIAs Foreign Broadcast Information Service (FBIS), which has provided the U.S. Government a broad range of open source products and services since 1941 (including world media content available to the public through World News Connection). The top operational open source intelligence unit in the US military is the Open Source Intelligence Branch of the Special Operations Command Joint Intelligence Center (SOCJIC).

Many other nations maintain open source intelligence gathering operations, for example Australias Office of National Assessments, the UKs BBC Monitoring Service, and the Swiss Army. Collection and analysis tasks are allocated in different ways by different agencies.

To hear more on how this approach effects homeland security and you, join the general public and World Affairs Council members at this exciting event. may be purchased by calling the World Affairs Council at (502) 561-5422. Checks for tickets can be mailed to World Affairs Council, 200 West Broadway, Suite 607, Louisville, Kentucky 40202. Space is limited, and tickets for both events are on a first-come basis. Please include a daytime phone number, type of tickets and quantity desired, if ordering by mail.

About Robert Steele
Robert David Steele is a former career intelligence officer who founded the Marine Corps Intelligence Command and is the leading voice of the Open Intelligence Movement. He has been featured in Year in Computers 2000, named one of the Microtimes 100 industry leaders and unsung heroes shaping the future, and is the central character in Alvin Tofflers chapter in War and Anti-War on The Future of the Spy. Steele has hosted over 6,000 multinational intelligence professionals at his annual Global Information Forum, and trained an additional 1,500 at various tailored events hosted by 19 different countries. He is the primary author of the DIA, NATO, and SOF Open Source Intelligence Handbook, and the primary sponsor for the 30,000 pages of substantive training materials on open source information that are offered free to the public at www.oss.net. Steele is the author of On Intelligence: Spies and Secrecy in an Open World (2000); The New Craft of Intelligence: Personal, Public, & Political (2002); and Information Operations: All Information, All Languages, All the Time (2005). He is also the publisher and a contributing editor to Peacekeeping Intelligence: Emerging Concepts for the Future (2003), and, Peacekeeping Intelligence: The Way Ahead (2006). For more information, go to http://www.oss.net.

The World Affairs Council of Kentucky and Southern Indiana is a community-based, non-partisan, non-profit organization dedicated to providing educational programming on international and intercultural topics throughout the state and community; and to fostering linkages between the people and institutions of Kentucky/Southern Indiana and their counterparts throughout the world.
To learn more about the World Affairs Council of Kentucky and Southern Indiana as well as the Global Economic Forum, visit our website at: http://www.wacaky-in.org

For More Information:
Ben Jones
World Affairs Council of Kentucky/Southern Indiana
director@licc.org
502-561-5422

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