Public Relations

The fundamentals of public relations includes using intermediaries to communicate with your audience and influence them. These intermediaries can be anything from print and traditional media, to bloggers, trend setters, celebrities, customers, and more. These are all very important sources to influence customers through.
Since your business likely has very little control over these influencers, it can be difficult to establish, maintain, and coordinate relationships with these influencers in order to achieve sales, advertising, and growth goals. That is where having a public relations management consultant can come in very useful.

Public relations continues to evolve with web technologies and outreach that matters in small circles of influence. This is an area of your business that builds with consistent participation. Aspectx believes in taking on only what you need to get the word out. Target and Focus. Importance goes to where you, your team, or your company brand can participate as a thought leader. Make a difference and use your public relations budget to support the sales mission, as well as doing good for your clients and constiuents.

Consider:

• Good Will programs that drive home your company's values
• Thought Leader Platforms in Key Industries
• Blogger Relations
• Trade Media Participation, including trade shows
• Winning Case Studies
• White Papers that Offer Explanation
• Blogging, Podcasting, and other Social Media
• Traditional media relations
• Celebrity connects
• Technology that Can Speak for You...iphone applications

• Commitment and participation by management
• Knowledge of public relations methods
• Central decision-making with your outside agency
• Communication to and from your publics
• Coordination of all communication to meet defined goals

At Aspectx, we believe that public relations is a component to a full marketing program. Aspectx identifies appropriate public relations campaigns to inform and educate your audiences. We have seen that public relations can even be used to improve internal corporate-wide communications in unifying sales channels, and promoting corporate governance. Aspectx team members develop public speaking engagements and corresponding promotions to get the word out to your targets. Special events management, road shows, and other calls to action are important to both trade associations, organizations, government, and even corporations.

Develop Credibility and Enhance Understanding Through Media Relations

Aspectx knows that credibility can be built in the media and within distinct publics. We do the research, writing and distribution of your press announcements as part of an ongoing media relations program. At Aspectx, we work to secure the most important press coverage for you on a local, regional, national or international basis. We become responsible for updating your media lists so that the materials developed reach their intended press contacts. We can coordinate all activities with wire services, and mailing houses as well.

Media Relations Campaigns are generally three, six or twelve months in duration and there are no quick fixes to consistent messages delivered in an organized manner to your target demographic audiences. At Aspectx, we recommend an organized effort each month with set objectives on a timetable.