Aspectx assists you in taking the steps to understand your competitors and the marketplace in a changing world.
Our approach to public relations manages communities of interest for engagement and understanding.
Aspectx provides a global perspective on your public policy needs with a focus on actionable items.
We understand that digital transformation comes from web strategy and building your brand.
Business strategy covers a wide breadth of subjects, and we provide building blocks so you can enjoy productive meetings where concepts and “the big picture” are in place for drill-down tactical discussions.
Marketing & Branding
Illluminating best practices and giving oversight in designing your reputation management, graphic communications, and knowing when to get the word out remain core tactics at Aspectx.
When the vision has to match the deadline and give insight to a plan, Aspectx team members know what to do.
When you hire a consultant, you want someone who is the best in their field. Someone who is on the cutting edge of current trends in their fields of expertise. When you want the go-to gurus of industry on your team, you want Aspectx.
At Aspectx, we embrace a culture of learning, and immerse ourselves in our respective fields.
We promise nothing less to our clients than the most up-to-date and informed advice, strategies, and information. To guarantee this promise, we work with other industry experts, and welcome a second point of view.
Click below to take a peek into our thoughts:
The firm was founded in 1989, by Dawn Marie Yankeelov, moving her career from daily journalism into solving real-world dilemmas that require marketing, business development and strategic vision.
In 2011, Ms. Yankeelov presented at the International Public Relations Society of America Conference on “Top 10 Ways to Remarketify Products and Services for Greater Success," and in 2010 on “Customer Retention: Learn Critical Factors for Maintaining Online Commerce Success.” For seven years, Ms. Yankeelov spoke on various topics at the International Virtual Communities Conference held then in Europe by Infonortics, Ltd. She also contributed to the American Bar Association's Emerging Businesses Series for 2005 and 2010, handbooks for those companies in growth sectors.
Honors and Awards
Technology Association of Louisville Kentucky
Founder, Chair and Executive Director
2013 - Present
Tech Councils of America
Computing Technology Industry Association
Venture Connectors of Louisville
2004 to Present
Health Enterprise Network
National Association of Women Business Owners
Women Business Owner of the Year, Nominee
2013 to Present
Louisville CIO Series
Organizing Committee Member
University of Louisville
Geriatrics Advisory Board
It is the synergies of our internal and external teams working together that make the results meaningful for our residents and our families.
Our partnership with Aspectx has given us capital in our market space, driven up our profit margins, and increased our customer base.
Aspectx provides the fresh ideas we need to stand out from the crowd.
Techfest in Louisville: August 2021
Gain tech insight and network with industry experts at Techfest Louisville, August 26-27, 2021 This year’s Techfest will be at Noble Funk Brew Co., (922 S. Second St. in Louisville). TALK’s TechFest Louisville is a biennial summit designed to bring together technology professionals for learning and networking. Featured Panels — Day 1, August 26 2PM: Read more about Techfest in Louisville: August 2021[…]
Featured Story: Private Schools, Public Impact
Nearly 10% of Kentucky’s future workface gets a private education By Dawn Yankeelov Private schools are outside most of the state’s accountability system and draw little scrutiny from the media, education advocates or even the business community, whose top concern for a decade has been workforce development. Kentucky’s hundreds of K-12 private schools, however, are Read more about Featured Story: Private Schools, Public Impact[…]
Feature Story: Staying Connected in the Midst of a Pandemic
Kentucky business professionals find a creative ways to continue networking By Dawn Yankeelov The coronavirus pandemic hit many businesses hard, both financially and in more subtle ways like community culture. But pivoting is the center of innovation, leading to productivity and ultimately, growth. Kentucky business leaders are eager to discuss some of the ways they Read more about Feature Story: Staying Connected in the Midst of a Pandemic[…]
Feature Story: Is Better Access the Key to Better Health?
BluMine Heath’s on-site services help keep employees healthy By Dawn Marie Yankeelov Affordable employer health-care benefits remain on many employees’ wish lists for 2021. On the other side of the coin, employers are looking to save money on health claims and have healthier employees. An expanding direct primary care (DPC) model by BluMine Health understands Read more about Feature Story: Is Better Access the Key to Better Health?[…]
Louisville Metro funds free upskilling programs to increase diversity in tech, access to tech jobs
Humana, JPMorgan Chase, Microsoft invest in Future of Work Initiative upskilling efforts LOUISVILLE, Ky. – Louisville Metro has awarded new funding to west Louisville-based organizations AMPED and Louisville Central Community Center (LCCC) to grow their technology upskilling programs, part of the continued work by the Future of Work Initiative to provide skills to Louisville residents Read more about Louisville Metro funds free upskilling programs to increase diversity in tech, access to tech jobs[…]
Market Review: Training for tomorrow’s careers
Key organizations team up to create talent pipeline for tech, manufacturing employees Multiple organizations across the Greater Louisville region are working closely to create an ecosystem of innovation and tech training for growth in key areas, including artificial intelligence (AI), digital services and software, advanced manufacturing, and other information technology, especially health care IT. Among Read more about Market Review: Training for tomorrow’s careers[…]
New Funding Options for Startups
Fresh options for deals join Kentucky’s growing lineup of angel groups Looking to a future past the COVID-19 crisis, Kentucky startups and other small businesses seek places to find capital and among them are alternative equity opportunities, crowdfunding, specialty partnerships and seed-round options, often with ties outside of their city. Accredited investors in the Midwest Read more about New Funding Options for Startups[…]
Entrepreneurship | Reinventing Startup Support
Louisville’s entrepreneurship ecosystem is seeing a range of new developments With state government shuttering its dozen Kentucky Innovation Network offices in favor of more localized support for startup business ecosystems, the Greater Louisville region is percolating with new public-sector ventures to incite economic growth by nurturing the area’s entrepreneurs. The Louisville metropolitan area is growing, Read more about Entrepreneurship | Reinventing Startup Support[…]