Aspectx assists you in taking the steps to understand your competitors and the marketplace in a changing world.
Our approach to public relations manages communities of interest for engagement and understanding.
Aspectx provides a global perspective on your public policy needs with a focus on actionable items.
We understand that digital transformation comes from web strategy and building your brand.
Business strategy covers a wide breadth of subjects, and we provide building blocks so you can enjoy productive meetings where concepts and “the big picture” are in place for drill-down tactical discussions.
Marketing & Branding
Illluminating best practices and giving oversight in designing your reputation management, graphic communications, and knowing when to get the word out remain core tactics at Aspectx.
When the vision has to match the deadline and give insight to a plan, Aspectx team members know what to do.
When you hire a consultant, you want someone who is the best in their field. Someone who is on the cutting edge of current trends in their fields of expertise. When you want the go-to gurus of industry on your team, you want Aspectx.
At Aspectx, we embrace a culture of learning, and immerse ourselves in our respective fields.
We promise nothing less to our clients than the most up-to-date and informed advice, strategies, and information. To guarantee this promise, we work with other industry experts, and welcome a second point of view.
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The firm was founded in 1989, by Dawn Marie Yankeelov, moving her career from daily journalism into solving real-world dilemmas that require marketing, business development and strategic vision.
In 2011, Ms. Yankeelov presented at the International Public Relations Society of America Conference on “Top 10 Ways to Remarketify Products and Services for Greater Success," and in 2010 on “Customer Retention: Learn Critical Factors for Maintaining Online Commerce Success.” For seven years, Ms. Yankeelov spoke on various topics at the International Virtual Communities Conference held then in Europe by Infonortics, Ltd. She also contributed to the American Bar Association's Emerging Businesses Series for 2005 and 2010, handbooks for those companies in growth sectors.
Honors and Awards
Technology Association of Louisville Kentucky
Founder, Chair and Executive Director
2013 - Present
Tech Councils of America
Computing Technology Industry Association
Venture Connectors of Louisville
2004 to Present
Health Enterprise Network
National Association of Women Business Owners
Women Business Owner of the Year, Nominee
2013 to Present
Louisville CIO Series
Organizing Committee Member
University of Louisville
Geriatrics Advisory Board
It is the synergies of our internal and external teams working together that make the results meaningful for our residents and our families.
Our partnership with Aspectx has given us capital in our market space, driven up our profit margins, and increased our customer base.
Aspectx provides the fresh ideas we need to stand out from the crowd.
Earthbound Tree and Landscape Experiences Growth in Planning for Urban Rain Gardens on Commercial Properties to Divert Storm Water
FOR IMMEDIATE RELEASE For more information: Dawn Yankeelov, President, Aspectx PR firstname.lastname@example.org 502-292-2351; Cell: 502-548-1304 or Grayson Shiprek, Landscaper Earthbound Tree and Landscape 502-773-2489 email@example.com Earthbound Tree and Landscape Experiences Growth in Planning for Urban Rain Gardens on Commercial Properties to Divert Storm Water (Louisville, KY)—April 26, 2017—This is the beginning of the busy season Read more about Earthbound Tree and Landscape Experiences Growth in Planning for Urban Rain Gardens on Commercial Properties to Divert Storm Water[…]
Kentucky second state to adopt Cyber Engineering Pathway for school districts–Cybersecurity field pays about $116,000
LOUISVILLE, Ky. (March 9, 2017) — The Kentucky Department of Education has officially approved and adopted the Cyber Engineering Pathway for all Kentucky school districts. Jefferson County Public Schools (JCPS) will be the first school district to officially roll out the program at Central, Southern, Seneca, Eastern, Fairdale and Pleasure Ridge Park high schools. Louisiana also has Read more about Kentucky second state to adopt Cyber Engineering Pathway for school districts–Cybersecurity field pays about $116,000[…]
Session to Present Tangible Steps Community Financial Institutions Can Take to Positively Impact Their Cybersecurity Infrastructure FOR IMMEDIATE RELEASE MEDIA CONTACT: Michele Rehm BSG Financial Group firstname.lastname@example.org 502.445.1145 LOUISVILLE, KY (January 10, 2017)–BSG Financial Group, a group of independently organized companies that provides revenue-enhancing programs and compliance solutions for financial institutions nationwide, announced today it will Read more about BSG Financial Group to Host Cybersecurity Webinar for Community Financial Institutions with Aspectx[…]
Senior Communities Going ‘Age-Friendly’: Housing developers rediscovering the benefits of reconnecting intergenerational activities
A rendering of the 34-acre, $70 million Riverport Landings campus of LDG Development’s Family Scholar House project in the Cane Run area near Louisville. Louisville this fall became the fourth Kentucky city to receive AARP’s “age-friendly” classification, another step for Kentucky toward what is called “intergenerational equity.” Louisville Metro is the 120th national Read more about Senior Communities Going ‘Age-Friendly’: Housing developers rediscovering the benefits of reconnecting intergenerational activities[…]
Prioritizing Cybersecurity: Growing sophistication of cyber attacks requires defense and employee training
Details of cybersecurity breaches across government, education and industry sectors made headlines – repeatedly – over the past year, with no signs of slowing down. Yet despite the frequent incidence, 66 percent of companies report they are unprepared for a major cybersecurity attack, according to a national survey released in November by the Ponemon Institute. Read more about Prioritizing Cybersecurity: Growing sophistication of cyber attacks requires defense and employee training[…]
Case Study: Kentucky Tax Amnesty Campaign Relies on Event Management and Public Relations For the Delivery of Its 61-Day Campaign
Case Study: August 1-Sept. 30, 2002 Goal: The Kentucky Revenue Cabinet Had a Collection Goal of $20 Million for the Second Statewide Tax Amnesty Campaign and Required an Effective Manner to Bring the Opportunity to Taxpayers Attention. Client Profile: The Kentucky Revenue Cabinet is to administer the state’s tax laws uniformly, equitably and efficiently to Read more about Case Study: Kentucky Tax Amnesty Campaign Relies on Event Management and Public Relations For the Delivery of Its 61-Day Campaign[…]