Case Studies in Public Relations and Event Management

Case Study: Kentucky Tax Amnesty Campaign Relies on Event Management and Public Relations For the Delivery of Its 61-Day Campaign

Case Study: August 1-Sept. 30, 2002 Goal: The Kentucky Revenue Cabinet Had a Collection Goal of $20 Million for the Second Statewide Tax Amnesty Campaign and Required an Effective Manner to Bring the Opportunity to Taxpayers Attention. Client Profile: The Kentucky Revenue Cabinet is to administer the state’s tax laws uniformly, equitably and efficiently to Read more about Case Study: Kentucky Tax Amnesty Campaign Relies on Event Management and Public Relations For the Delivery of Its 61-Day Campaign[…]

Case Study: Genscape Launches It New Product Offerings to The Power Market

Case Study: November 2001-April 2002 Genscape Launches It New Product Offerings to The Power Market Goal: Assist in Marketing Support for New Product Offerings and Branding of a New Company Important to the Power Energy Trade Client Profile: ASPectx team members assisted in the development of an appropriate marketing/PR campaign and necessary content for collateral Read more about Case Study: Genscape Launches It New Product Offerings to The Power Market[…]