Rx for Healthcare: Innovation

Reform and market forces driving it are realigning Kentucky’s major players and how they provide services

Editor’s note: Part 1 of a two-part series examining major trends reshaping healthcare in the commonwealth. This month: new partnerships, the rise of the ‘hospitalist,’ and Accountable Care Organizations.

Waves of consolidation are sweeping Kentucky’s healthcare industry, realigning and repositioning many of the major players. It’s a national trend that’s picking up momentum since enactment early this year of federal healthcare reform aimed at seeking new efficiencies for one-sixth of the U.S. economy.

November was a month of big partnership announcements in the commonwealth. Meanwhile two massive capital projects broke ground in the summer and fall are among those not taking part – yet anyway – in the spate of quasimergers. Among the recent flurry of activity were four important announcements in the state:

  • • Norton Healthcare in Louisville and Lexington-based UK Healthcare on Nov. 8 announced a partnership that will build on existing alliances in clinical programs, workforce, education and research. No money was committed at the time, but four work groups are expected to report back in three to six months on how ties can be strengthened. Finances will be committed from both sides when specific initiatives and expenditures are identified.
  • • University of Louisville trustees gave President James Ramsey the green light in mid-November to execute a letter of intent with Louisville-based Jewish Hospital & St. Mary’s HealthCare and with Lexington-based St. Joseph Health System, which is the Kentucky affiliate of Catholic Health Initiatives. The new UofL-CHI-Jewish entity the deal is to create would have 3,000 hospital beds, 3,000-plus physicians at more than 90 locations and combined revenue of approximately $2 billion. [Denver-based CHI has eight hospitals in the state and has agreed to bring $300 million to the deal in the form of a capital investment. CHI already owns a percentage of Jewish Hospital & St. Mary’s Healthcare system, which was created in 2005 when two well-established Louisville entities – Jewish Hospital HealthCare Services and CARITAS Health Services – merged.] The merger would touch more than 2 million patients in all 120 Kentucky counties, according to UofL. According to Marty Bonick, president/CEO of Jewish Hospital, this is roughly two in three patients seen f or medical care in Kentucky.
  • • Just prior to Thanksgiving, a new partnership between Norton and Humana, the Louisville-based health benefits provider and manager, was selected to be a federal Accountable Care Organization pilot program, one of only f our nationally. The ACO’s are intended to develop new financial incentives f or care providers based on good health outcomes rather than volumes of procedures done; this would also increase quality and efficiency, better coordinate patient care, eliminate waste, and reduce the overuse and misuse of care. The Engelberg Center f or Health Care Reform at the Brookings Institution and The Dartmouth Institute f or Health Policy and Clinical Practice selected the f our pilot participants from across the United States. Humana- Norton’s relationship began in early 2010. Norton has five Kentucky area hospitals, each with a 24-hour emergency department, 11 Norton Immediate Care Centers, and 72 primary and specialty care physician of f ices. Fortune 500-member Humana is one of the nation’s largest f or-prof it health benefits operations, with more than 10 million health members and 7 million specialty members.
  • • Baptist Hospital East purchased the Louisville Cardiology Medical Group, reflecting a trend of physician practices being acquired outright by hospitals with which they participate. The group, active since 1997, was already located on the Baptist East campus and includes nine doctors and 70-plus healthcare workers serving 30,000 patients annually.

Senior Vice President of Strategic Planning Tim Marcum said more such acquisition activity is anticipated by Baptist Hospital East, which last month was named as one of 50 top U.S. hospitals for inpatient cardiovascular services in a Thompson Reuters study. Louisville-based Baptist HealthCare System, one of the state’s largest not-for-profit healthcare systems, owns five acute-care hospitals with 1,500-plus licensed beds in Lexington, Louisville, Paducah, Corbin and La Grange, manages another 300-bed acute-care hospital in Elizabethtown, and own Bluegrass Family Health, a big medical benefits provider in Kentucky.

Alliances, mergers, acquisitions and similar deals are expected throughout the nation in healthcare corridors, particularly among acute-care hospitals, diagnostic imaging and ambulatory surgery centers, HealthLeaders magazine reported.

Bill Altman, senior vice president of strategy and public policy of Kindred Healthcare, another Louisville-based Fortune 500 healthcare company, said all types of affiliations are being developed with healthcare institutions, specialists and physicians in Kindred’s markets across the United States.

“We primarily serve the chronically ill, the acute-care patients who leave the regular hospital setting,” Altman said, “and we are seeing an increase in discussions on how to integrate healthcare services and manage transitions. For example, hospitals in general are moving closer to docs. But f or (Kindred facilities), we must look at market-specific answers to ensure the continuity of care.”

Kindred, through subsidiaries across the United States, operates hospitals, nursing centers and a contract rehabilitation services business.

The Lane Report asked key hospital players and industry experts throughout the state to identify and discuss key trends in healthcare – including the framesetters and staging areas of the industry around healthcare reform. In healthcare reform staging, highlights include:

  • • Higher reliance and integration of hospitalists
  • • Focus on accountable care measures
  • • Value-based purchasing
  • • Acquisition of physician practices
  • • The advent of the EHR (electronic health record) across the board
  • • Anticipation of redefining community health with more outreach clinics and multisystem alliances
  • • Increasing reliance on “hospitalists”

Increasing reliance on “hospitalists”

Disappearing are the days where the family physician follows patients at the hospital. Already entrenched in some healthcare settings and widely expected to replace it is the hospitalist model, under which a doctor at the hospital oversees all treatment onsite care, returning oversight to the primary care physician upon release. “Physician alignment is the No. 1 topic on our administration’s mind,” Baptist’s Marcum said. “Hospitalists are an established phenomenon, evolving in strength over the last five years.

“All hospitalists at Baptist are independent and not employed by the hospital. They pref er to be independent and it frees up our resources. Generally speaking, our (Baptist East-) employed physicians are satisfied with our independent hospitalists.”

While Baptist is in acquisition mode regarding physician subspecialties and primary care doctors, Marcum sees a future for “deliverists, ” OB/GYNs who wish to be based at and practice in the hospital setting, reducing their on-call lifestyle. Also coming are “intensivists,” hospitalists who handle critical care.

“Hospitals outside the state have begun to build up in this area,” Marcus said. “We will see it here in the state.” The hospitalist model is more ef f icient, said Mark Carter, managing director of consulting services for Dean, Dorton, Allen & Ford and a founding member of the Greater Louisville Inc.’s Health Enterprise Network. “It was a dysf unctional payment system that led to hospitalists in the first place, a precursor of healthcare reform,” Carter said. Primary care “doctors tend to get paid by the number of patients they see, so they must be in the office to be making money, not at the hospital. I think most primary care physicians were ambivalent to the hospitalist wave, seeing it as an efficiency and an opportunity for more productivity. “The case could be made,” he said, “that hospitalists should also be a physician population better owned by the hospital, since this fits in with stronger measures of infection control and critical care for coronary care.” Hospitals have their financial limits, though.

“We do not have enough money to employ all the physicians that practice at our hospital,” Marcum said, “so there will be a selection process in areas of need and where it makes sense from a historical perspective and where funds make a difference for the patient.”

Focus on accountable care measures

“There are three key components in healthcare reform: integration, risk, and accountability,” said Rishabh Mehrotra, president/CEO of SHPS Inc., a Louisville-based provider of administration services f or medical benefits and health improvement programs that had more than $200 million in revenue in 2009. Increased public accountability is available f or the tech-savvy on websites such as hospitalcompare.hhs.gov and more than 30 online services that rate physicians. The American Medical Association and 47 state medical groups are calling f or more accurate information about physicians online, in response to concerns that patients are choosing their doctors based on the cost of services and misinformation from insurance plans instead of quality care.

The Accountable Care Organization (ACO) model, said Steve Menaugh, vice president f or public relations and communications of Norton Healthcare, has gained national recognition as a meaningful way to create new financial incentives in the U.S. healthcare system. It holds providers accountable f or the overall cost and quality of the care they provide.

In contrast, the current fee-for-service payment system rewards volume and intensity rather than efficiency and quality of care, of ten penalizing those systems that attempt to improve care, Menaugh said. ACOs such as the Humana-Norton entity were specifically addressed in the 2010 federal healthcare reform legislation through a new Medicare shared-savings program. And ACOs have been applauded f or their intent to support patient engagement and the promotion of evidence-based medicine, he said.

But what does accountable care mean in light of healthcare reform provisions at the hospital level? “Healthcare services have not been based on the patient need. It has been doled out through silos, such as subspecialties, and not across the continuum of care,” said Glenn Whitfield, a healthcare expert and director of process improvement services for Dean, Dorton, Allen and Ford. “Now every employee in the system will have to optimize what is done for the patient.”

How remains the question.

“The law is vague on accountable care,” Carter said. “We expect to see more specificity in the regulatory process. Accountable care will be difficult to do without a payor onboard, and we really don’t have many robust insurance payors in the state to choose from – we primarily have two (Anthem and Humana) plus United.” Humana officials indicate they are ready to take on the task.

“Humana is committed to innovative local and national models that improve clinical outcomes efficiencies, reduce costs and improve ef ficiencies,” said Bruce Perkins, senior vice president of Humana’s Healthcare Delivery Systems and Clinical Processes Organization.

“Humana plans to continue to develop more ACO models by partnering with providers in multiple regions. Our focus in exploring additional ACO relationships is to help drive innovation in the marketplace.” While no rules have been issued, Baptist’s Marcum suggests that a single bundled payment for episodes of care – for example, covering admission first to a hospital, then to a nursing home and then to physical therapy – likely would require pre-contracted relationships across the continuum of care. “There are some advantages to owning all parts of the continuum,” he said, “but we are not going to buy up every area along that spectrum of care.”

Kindred’s Altman said the current payment systems in place in healthcare are disjointed, and Kindred created a joint operating committee to manage transitions in care to improve quality and reduce hospitalizations, particularly re-hospitalizations.

“We have seen improvements already in the last six months with this focus,” he said. “A solid clinical example can be found in a Cleveland, Ohio, partnership. Patients in sub-acute settings were getting urinary tract infections that of ten led them back to the hospital before a diagnosis. We are now determining risks and correcting this issue at the early onset, avoiding a hospital stay.”

Rural markets will present the geographical challenge in our state, according to Whitfield. At Norton, Dr. Steve Hester, senior vice president and chief medical officer, said that broad outreach in the state with UK onboard is important, particularly in the areas of family practitioners, cancer/neurosciences and OB/GYNs integration.

“It’s early and learning how to help rural hospitals by working collaboratively will help make our institutions more accountable in the state,” Hester said. “This was coming, regardless of healthcare reform measures.” Coming in January in Part 2: Value-based purchasing, acquisition of physician practices, electronic health records and community health initiatives.