The Primer: Solutions in Social Media for HR

From: 12:30 to 2:00 pm on Wednesday, September 16, 2009,

Annual Kentucky SHRM Conference, Kentucky International Convention Center.

To register, go to:

We will look how connecting the virtual dots among social networking tactics, search, and information sharing in a button click can provide simple solutions for primary tasks.  One-fifth of all recruiters check out candidates online, according to Harris Interactive.  And, new methodologies are apparent online for workforce development, outreach, talent recruitment, and retention. Social Media Marketer Dawn Marie Yankeelov of Aspectx working with HR firms will provide an overview going from blogging, and texting, to podcasting, and advertising inside popular social networks,including Facebook, Linked In, Twitter, and specialty recruiter websites.

In this session, we will look at how social media is invaluable to the human resource professional.

(a)        You will learn how to define strategies of identifying value in social networking communities

(b)        You will understand the principles of today’s online recruitment activity

(c)        You will discuss and be able to do basic reference checking online

(d)       You will gain insight regarding case study scenarios using the web for retention and internal community-building

(e)        You will be briefed on how to use online social media outlets for research, including no-fee and related technology available today